Your archive has never had more earning potential,
Let’s discuss how to unlock it.
Something has shifted in the past twelve months. The conversation we’ve been having with broadcasters, studios, and content owners for years, about the hidden value sitting in unindexed, inaccessible archives, has suddenly become the conversation everyone wants to have.
AI has changed what’s possible, and the organisations that move now are the ones who will own the licensing relationships, the distribution deals, and the monetisation pipelines that everyone else will be chasing in three years.
We’ll be at IBC this year as part of something we’re genuinely excited about – a brand new joint initiative as part of our partnership with AWS that puts a funded, end to end path to archive transformation within reach for media organisations of any size. If you’ve been waiting for the right moment to have this conversation, this is it.
New for IBC 2026
Cloudfirst becomes a key partner in AWS's Video Understanding Initiative
Cloudfirst has spent years doing the hard work of large-scale archive migration – moving hundreds of petabytes of critical content for broadcasters and media organisations around the world, without disrupting the live operations that keep the lights on.
What’s new is what happens after the migration. As part of AWS’s new Video Understanding Programme, which brings selected Media and Entertainment technology partners together, to unlock a pathway that takes content from locked, proprietary legacy storage all the way through to AI-indexed, searchable, licensable assets, with funding mechanisms in place to make the economics work and open standards throughout to ensure there’s no new lock-in waiting on the other side.
At IBC, we’ll be walking through exactly how this works in practice, the full pipeline, the funding available right now, and what it realistically takes to get from where most organisations are today to where they need to be.
How we help
The full path, from locked tape to living asset.
Legacy Archive Audit
A full assessment of your LTO tape libraries, formats, and migration complexity, before you commit to anything. No guesswork, no assumptions.
Archive Migration as a Service (AMaaS)
Fully managed, end to end LTO to AWS migration with zero production disruption. You keep running. We handle everything.
AI Indexing & Content Intelligence
Once your content is free, we make it findable. AI-powered metadata, multimodal search, and content enrichment that turns a static archive into a living asset.
Vendor Lock-In Elimination
We migrate your assets to open, API-first infrastructure, so you’re never beholden to a legacy system or a proprietary middleware vendor again.
Data-Driven Migration Planning
Real utilisation data, forward facing cost modelling, and a clear picture of what’s in your archive before a single byte moves.
Not sure where you sit?
Whatever stage you’re at, we’ll give you something useful to take away.
Speak to us
What a meeting with us looks like
We’re at IBC to have a real conversation about your archive, your constraints, and what a realistic path forward looks like for your organisation, whether that’s walking through the joint AWS programme, understanding what a Legacy Archive Audit would surface, or just getting a clear picture of what’s changed in the past year.
Whatever stage you’re at, we’ll give you something useful to take away.