Make decades of content findable - powered by AI.
Metadata mining and archive discovery leveraging advanced AI/ML. As your assets migrate, we extract, transport and preserve core metadata — and enrich it with best-of-breed AI services — so your archive becomes searchable, discoverable and ready for next-generation workflows.
Cloudfirst was founded to help forward-thinking organizations define, plan, strategize and execute on their long-term digital storage and archive objectives. Decades of experience working with the world’s most significant content creators, curators and custodians has empowered us to build a targeted, full-service team ready to help your organization today.
As your assets migrate, we don’t just ensure their end-to-end integrity and authenticity — we ensure core metadata is seamlessly extracted, transported and preserved as it moves to your next-generation targets (MAM, media supply chain). Rapid Migrate adds transformational in-flight workflow components — WAN acceleration and encryption, asset rewrapping, transcoding and content quality checks — all under a single pane of glass.
Media2Cloud
Open-source AI/ML archive discovery, integrated with AMaaS.
Media2Cloud is an open-source AI/ML integration and automation solution, developed in partnership between AWS, Levels Beyond and Cloudfirst — designed for large-scale archive discovery and metadata enrichment, and powered by our Archive Migration as a Service. It’s available as a free open-source AWS CloudFormation template, fully deployable in your own AWS account in minutes. With direct integration to our Rapid Migrate orchestration platform, we can have you up and running in no time — ready to trial end-to-end cloud workflows while avoiding the usual integration complexity and unpredictable costs.
Free
open-source CloudFormation
template
Your account
deploys in your own AWS
Infinite scale
when you're ready
What's inside
Preconfigured, best-of-breed components.
Rapid Migrate
Metadata extraction & preservation
Preconfigured templates extract legacy archive metadata and preserve it intact as assets move to your next-generation targets.
AWS Elemental
Proxy transcoding
Automatically generate proxies so content is ready for review, discovery and downstream workflows.
Amazon Rekognition
AI/ML metadata mining
Analyse visual content at scale — surfacing people, objects and commercially relevant characteristics as rich, searchable metadata.
Amazon Transcribe
Speech-to-text
Convert spoken audio into searchable transcripts, opening dialogue and narration to full-text discovery.
Serverless
Transactional deployment
Every component deploys in a transactional, serverless environment — simplifying management and minimising costs.
In-flight workflow
Transform on the way to cloud
WAN acceleration, encryption, asset rewrapping, transcoding and content quality checks — all in-flight, under a single pane of glass.
Cloud transformation
Massive-scale repositories, made simple.
Few can truly comprehend the challenges of massive-scale digital repositories – and the complex details are easily lost in the noise. Cloudfirst can help you navigate this complex path. Contact us to arrange a pilot of Media2Cloud as part of your archive transformation.