The problem sitting in your archive
Petabytes of irreplaceable footage are locked away in aging and proprietary on-premises vaults right now, unsearchable, inaccessible, and generating zero revenue. Most organisations can’t answer basic questions about what’s actually in their archive, let alone how to monetise it. This isn’t a new problem. Large scale digital archives are often in a constant state of migration as they continue to grow and age. Legacy archive solutions haven’t kept pace with the demands of the industry, locking users into static storage policies, aging architectures, and archaic licensing models. The result is decades of content that remains effectively invisible, while demand for licensable, AI-ready video has never been higher. The organisations who can move fast are already locking up licensing relationships. The window is open, but it won’t stay that way.Discover a clear, practical path forward
The technology and funding to change this exist today. What’s often missing is the roadmap.
That’s what this panel is built around. Our own Brian Campanotti will be joining thought leaders from TwelveLabs, AWS, and Backlight to break down a new jointly funded programme to migrate petabyte scale archives to AWS, index them with AI-powered video intelligence, and turn decades of dormant content into searchable, monetisable assets, at a fraction of the traditional cost.
This is exactly the kind of end to end archive transformation work Cloudfirst was built for. With more than a century of combined experience architecting and deploying some of the world’s most complex digital archive systems, we’ve spent years helping global content owners and custodians navigate the complex path from legacy infrastructure to a vendor-neutral, future-proof archive strategy.
What you’ll walk away with
This session is designed for media technology and strategy leaders, no prior technical knowledge required.
- A clear picture of the joint Video Understanding Program and the funding incentives currently available
- A realistic view of the full technical pipeline, from secure transfer to AI indexing to licensable content
- Firsthand perspective on what works, what to watch out for, and how to get started
- A framework for calculating the revenue opportunity sitting in your existing archive right now
strategy.
Reserve your spot
Free to attend. Register below and a calendar invite and join link will be sent to your inbox.Your archive shouldn’t stay invisible. Let’s change that.