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Cloudfirst Media and Entertainment Archive Transformation
Experts

Amazon Web Services (AWS) Services for Media and Entertainment

With more than 100 years of combined experience serving the media and entertainment industry specifically in the area of massive-scale digital archive technology, Cloudfirst is uniquely positioned to help you on your archive transformation journey to the cloud.

Cloudfirst Services for Media and Entertainment

Whether we are contemplating future technology or strategy, key decisions are often make-it-or-break-it. Technology providers and end-users are often scrambling to embrace the next “new thing” but playing this cat-and-mouse game can fly in the face of your ultimate strategic objectives, especially when it concerns your valuable digital archive.

Cloudfirst.io is built from the ground up to help media and entertainment clients plan and execute on their next-generation digital archive transformations. We remain laser focused on defining, developing, and evolving end-to-end managed services and software solutions to mitigate client business, technical and workflow risks while accelerating legacy archive modernization.

As an Amazon Web Services (AWS) marketplace partner, Cloudfirst provides tightly integrated and holistic end-to-end archive transformation products and services which help our clients along on their next-generation digital archive transformation journey. We work closely with AWS account and technical teams to ensure our best-of-breed products and services embrace the latest cloud advances, ensure cloud best-practices are front-and-centre, and always remain focused as advocates for our clients.

We can help guide you down the complex path to your next-generation archive regardless of where your objectives may take us.

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British Broadcasting Corporation (BBC)

Archive Transformation and Proactive Support Services

Challenge
BBC is the creator and custodian of more than 100 years of news and production content, documenting an entire nations history. Concerned with the sustainability of various legacy archive (LTO) systems, and facing large CapEx investments to sustain these aging and proprietary systems, BBC was faced with a pivotal decision of whether to double down on the past or invest in the future of their digital archive.

Solution
BBC partnered with Cloudfirst.io to perform detailed audit of their main archive systems in England and Scotland. This insightful work detailed a cost-effective, and risk-free preservation-grade archive migration path to Amazon S3. Our audit work empowered BBC to make data-driven decisions regarding the future of their archives. Cloudfirst assumed 24x7 operational support for all existing legacy archive systems, helping BBC save significant money. Our AMaaS managed migration service completed the migration one month ahead of schedule.

Benefits
• Empowered data-driven digital archive strategy development
• Managed end-to-end migration for 30PB of content (average 3PB/month)
• Eliminated other third-party service providers significantly reducing costs
• Halted continued capital investment in aging and proprietary tape archives
• Cloudfirst assumed 24x7 support for all legacy DIVA systems
• Amazon provided technical guidance and helped cloud-enable future workflows

Services
Cloudfirst Legacy Archive Audit and Modelling Service
Cloudfirst Archive Migration as a Service (AMaaS)
Cloudfirst 24x7 Legacy Archive Proactive Support Services
Amazon S3 Storage (S3, GIR, and GDA)
Amazon Direct Connect
• Legacy Archive Environment (x 2)
    • Telestream (Front Porch Digital) DIVArchive
    • Oracle/StorageTek SL8500

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BBC

British Broadcasting Corporation (BBC) is the national broadcaster of the UK with more than 100 years of service in the UK. BBC is the trusted source of news, production, and innovative programming serving a global audience.

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The Walt Disney Company: ABC Stations Group

National News Archive and MAM Transformation

Challenge
Disney ABC Television Stations Group owns and operates eight television facilities covering top-tier markets across the US. Valuable historical, news, and production content was locked inside aging and proprietary on-prem data tape (LTO) systems hindering workflow modernization. They were also facing a large impending capital refresh cycle to keep their legacy archive infrastructures operational.

Solution
Disney partnered with Cloudfirst.io to perform a detailed technical and business analysis across all facilities. These insightful results and reference architectures developed empowered the client to make the data-driven decision to migrate to Amazon S3/Glacier. Our AMaaS managed migration services team handled the entire archive lift-and-shift across all eight facilities in parallel while supporting uninterrupted sustaining broadcast operations.

Benefits
• Removed dependency on aging and proprietary tape archives
• Centralized national news archives allowing easy access for global users
• Redirected investment from aging infrastructure refresh to Amazon Cloud
• Eliminated future data migrations and increased content resiliency
• Enabled Dalet MAM centralization and modernization
• Assumed 24x7 support for eight legacy systems saving client significant costs

Services
Cloudfirst Legacy Archive Audit and Modelling Service
Cloudfirst Archive Migration as a Service (AMaaS)
Cloudfirst 24x7 Legacy Archive Proactive Support Services
Amazon S3 Storage (S3, GIR, and GDA)
Amazon Direct Connect
• Legacy Archive Environment (x 8)
    • Telestream (Front Porch Digital) DIVArchive
    • Oracle/StorageTek SL3000

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Disney ABC Stations Group

The Disney ABC Television Group is comprised of a network of regional news and production facilities covering top-tier television markets across the US.

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Warner Bros. Discovery

Archive Transformation and Cloud Migration

Challenge
Warner Bros. Discovery (WBD) possesses a vast collection of innovative and high value production content locked inside proprietary on-prem archive (LTO) systems around the globe. With an internal “cloud first” strategy and many facilities facing large impending CapEx refreshes of aging infrastructures, the client was at a technical and operational crossroads.

Solution
WBD partnered with Cloudfirst.io and our data-sciences team to perform analysis and audits across several legacy archive systems proving the TCO and technical advantages of an archive migration to Amazon S3. Our AMaaS) managed migration service handled the entire archive lift-and-shift of multiple legacy archive systems and supported uninterrupted sustaining broadcast operations throughout.

Benefits
• Our AMaaS managed migration service managed 30+PB migration
• Eliminated continued investment in aging and proprietary tape archives
• Amazon enabled cloud-centric playout, media supply chain, and MAM workflows
• Helped empower enhanced global media supply chain workflows in Amazon
• Eliminated future data migrations and eliminated archive vendor lock-in

Services
Cloudfirst Legacy Archive Audit and Modelling Service
Cloudfirst Archive Migration as a Service (AMaaS)
Amazon S3 Storage (S3, GIR, and GDA)
Amazon Direct Connect
• Legacy Archive Environment (x 2)
    • Telestream (Front Porch Digital) DIVArchive
    • Spectra Logic T950/T-Finity

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Warner Bros. Discovery

Warner Bros. Discovery is a global content production company with a global footprint. They produce and distribute content across dozens of countries with local language support.

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The Walt Disney Company: National Geographic

Rescuing Digital Assets from End of Life Archive System

Challenge
National Geographic possess a vast collection of innovative and high value geographical, archaeological, and natural sciences content focused on the promotion of environmental and historical conservation, and the study of world culture and history. The client was facing a lost-risk as these valuable digital assets were locked inside a proprietary and end-of-life on-prem archive (LTO) system. The client needed to decide whether to double down on the past or move to a more sustainable future.

Solution
National Geographic partnered with Cloudfirst.io to help advise on potential paths to a next-generation digital archive. The detailed workflow analysis, TCO assessment, and technical evaluation defined a clear path to cloud. The client engaged Cloudfirst with our Archive Migration as a Service (AMaaS) managed migration service to handle the entire archive lift-and-shift off LTO tape while supporting uninterrupted sustaining production operations throughout.

Benefits
• Our AMaaS preservation-grade service handled 5PB migration to AWS
• Allowed decommissioning of their proprietary and end-of-life archive system
• Enabled cloud-centric distribution, media supply chain, and MAM in AWS
• Eliminated future data migrations and all archive vendor lock-in

Services
Cloudfirst Legacy Archive Audit and Modelling Service
Cloudfirst Archive Migration as a Service (AMaaS)
Amazon S3 Storage (S3, GIR, and GDA)
Amazon Direct Connect
• Legacy Archive Environment
    • SGI/HP-E DMF
    • Oracle/StorageTek SL3000

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Disney National Geographic

National Geographic Society was founded in 1888 and is one of the largest nonprofit scientific and educational organizations in the world.

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NASCAR

Accelerating Cloud Transformation

Challenge
Over the past 10 years, the NASCAR media library had been housed in an aging LTO tape library that held over 8,600 LTO 6 tapes and 3,500 LTO 4 tapes. Additionally, they had an equal amount of LTO tapes stored at an offsite location for disaster recovery purposes. With an annual growth rate of 1.5 - 2PB per year, the accelerated growth rate made it increasingly challenging to keep up with data ingestion and the necessary LTO tape migration processes.

Solution
NASCAR partnered with Cloudfirst.io to accelerate their move to cloud. We provided a detailed workflow analysis, TCO assessment, and technical evaluation which defined a clear path to AWS. The client engaged Cloudfirst with our Archive Migration as a Service (AMaaS) managed migration service to handle the entire archive lift-and-shift off LTO tape while supporting uninterrupted sustaining production operations throughout.

Benefits
• Our AMaaS preservation-grade service handled 15PB migration to AWS
• Allowed decommissioning of their proprietary and end-of-life archive system
• Enabled cloud-centric distribution, media supply chain, and MAM in AWS
• Eliminated future data migrations and all archive vendor lock-in 

Services
Cloudfirst Legacy Archive Audit and Modelling Service
Cloudfirst Archive Migration as a Service (AMaaS)
Amazon S3 Storage (S3, GIR, and GDA)
Amazon Direct Connect
• Legacy Archive Environment
  • Telestream (Front Porch Digital) DIVArchive
  • Spectra Logic T950

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NASCAR

The National Association for Stock Car Auto Racing, LLC is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in the world, and is one of the largest spectator sports in America.

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